Your goal as a game company is to keep your players playing the game and happy. Your players are valuable, so you strive to keep your gameplay interesting, challenging, and engaging for them.

Sounds pretty straightforward, but it’s harder than it sounds when you think about how often you deploy game patches and updates, especially for free-to-play and subscription-based games.

Why your game patching/updating software matters

When the time comes to add new levels, new features, or to make other improvements to your game, you have to deploy an update. This is where friction can creep into your carefully crafted world and unleash havoc.

If your download manager or game patching process cause too much friction, you risk losing players.

Some new players may abandon your game simply if it's a pain for them to download.  Associating your game with a bad download experience can be a costly mistake that you don't want to make

Your updates and game patching also present the potential to lose players because of friction.  If the business model of your game relies on regular content updates, but your game patching process is painful, players may abandon your game based on a poor user experience. ​


In the course of building a new game, you might not be thinking too much about your download manager, launcher interface, or game patching strategy. It’s easy to underestimate just how important these and many other aspects of game deployment are to the sustained success of your game.

To help you make the right choice for your game, here are the main questions to consider before you build your own game deployment solution: